Women between the ages of 20 and 40 can’t stop picking up a latte “because today was a hard day at work.” Or treating themselves to a donut because they finally started that work project they’ve been procrastinating on. They refer to this practice — which has become a TikTok phenomenon — as “little treat culture.”
On today’s episode of The Spectator P.M. Podcast, hosts Ellie Gardey and Aubrey Gulick delve into this newest trend, its relationship to short-term gratification, consumerism, and society’s lack of internal, long-term goals. Tune in to catch their analysis!
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